My CRM goes to 11

When you live on a scale from 1 to 10, getting to 11 seems nearly impossible for anyone entrenched in the current thinking of CRM. Perhaps this is why Clay Christensen says growth exists where there are no numbers. No one even knows what 11 is, but they all want it.

Thus, we are constantly in pursuit of new features for stale, old CRM suites (or any othe…