Needs: A Person Monitoring Their Health Status

The Jobs-to-be-Done Lens that vendors to the healthcare industry should consider

May 19, 2023

∙ Paid

I’ve heard a lot of talk about refocusing healthcare, as I’m sure you have. In fact, I wrote an entire blog post about it a few years back. 👇

“The rumblings in healthcare innovation have recently been about providing better outcomes for patients; such as ensuring they get sick less rather than fixing sick people.” ~Me

Practical Jobs-to-be-Done

Taking Digital Health to a Higher Order

The evolution of cloud computing has given rise to a desire for interconnectedness and convenience as we have never imagined before. Surveys across the main stakeholders in digital health (patients, physicians, payors) show an expectation that poorly defined terms, such as…

5 years ago · 2 likes · 5 comments · Mike Boysen

Because healthcare is such a significant part of each of our lives, it’s also one of those industries that doesn’t seem to be affected by swings in our economy. There are a lot of different ways we could view the Jobs-to-be-Done, in fact I have a list of about 20, but I recently decided to build a qualitative research catalog of customer needs for people Monitoring Health Status.

I have not prioritized this model, that’s for you to do. If you’re in the industry and interested in potentially funding some research, I’m happy to help you do so quicky, accurately, and less expensively than the incumbents (I use that term for a reason). There is no need to learn a method, or bu…

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