Needs: Trying to experience personalized streaming media

This is the flipside of the capability model and uses a Jobs-to-be-Done lens

The other day I published capability maturity model that could be used with a company that is providing streaming media to consumers. But before you should use something like that, it’s critical that the business understands consumer needs. Without that understanding, they will be prioritizing capabilities that may not align with the market.

So, on the flipside I’ve developed a Jobs-to-be-Done value model that is designed to facilitate the segmentation of consumers based on their needs and prioritize those consumer needs in a way that allows us to calculate the distance between them. in

If you’re in any kind of business that provides streaming media services, you might this model to be a very helpful accelerator.