The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Opportunities in the Democratization of CRM

Opportunities in the Democratization of CRM

Mike Boysen's avatar
Mike Boysen
Jan 25, 2014
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Opportunities in the Democratization of CRM
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More and more, I’m hearing the tempo increase around the conversation of democratizing services like cable TV and mobile phones. It’s also referred to as unbundling, so that we’re (theoretically) only paying for what we want. Some industries are using this as a pricing strategy (e.g. Airlines) but I’m basically using it from the pay for what you want vi…

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