Predictive JTBD Data and Metrics Decoded
The 30-Second Framework to Guarantee JTBD Success
This post is for those of you who want to invest in a very precise method that wraps innovation in a framework that actually measures the progress from initial problem-framing, to innovation research, and ultimately to go-to-market offerings. Did they succeed? Did they improve metrics along predicted pathways, or some other way? While this was historica…
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