Reasoning: The Last Nail in the Coffin of Traditional Qualitative Interviewing for JTBD

Complete Job Map Prompt Included So Don't Skip This One

Dec 19, 2024

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I realize that a lot of you want all of the inner secrets of Jobs-to-be-Done research and are hoping I’ll just release everything I know. Well, today you’re going to get a glimpse into one of the most popular components of value model building - the Job Map.

In order to demonstrate what I want to share with you, I need you to see what goes into the output

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