Reasoning: The Last Nail in the Coffin of Traditional Qualitative Interviewing for JTBD

Complete Job Map Prompt Included So Don't Skip This One

I realize that a lot of you want all of the inner secrets of Jobs-to-be-Done research and are hoping I’ll just release everything I know. Well, today you’re going to get a glimpse into one of the most popular components of value model building - the Job Map.

In order to demonstrate what I want to share with you, I need you to see what goes into the output. I need you to realize that the Large Language Model (and version) you choose is extremely relevant. They are not all behaving the same in and around the context that I’m using them. The benchmark tests are useless when it comes to forward-looking JTBD models.

A month or two back, I used Claude’s prompt optimizer feature to find a way to refactor my extremely long and winding prompts into shorter and more organized instructions. This effort introduced the reasoning process to m…