Social CRM for CRM’ers

[widget id=”ad_unit-4"]ad_unit-4[/widget]As a grizzled CRM veteran, you probably have mixed feelings about all of this touchy feely stuff like the social customer and social business. The bottom line is that it’s probably set you off a bit with regard to all these new things people are calling Social CRM. After all, you’re the expert in CRM platforms, right? Who are all of these social media and PR people with all of these bizarre new software tools they’re calling Social CRM?

Oh, I forgot the Sales 2.0 people who forgot that SFA died all by its lonesome.

Social CRM doesn’t look like Twitter. It doesn’t look like a product review website. It doesn’t look like a Social Support Community and it doesn’t look like a Social Media Monitoring tool. It doesn’t look like a viral marketing campaign either. Support communities are logical extensions of CRM and linkage is usually available. Simple enough. Product reviews and and SM monitoring, however, are really about the people that are conversin…