Social CRM: The Center of Your CRM Strategy — Or A Complete Strategy Itself?
I just got done reading through Altimeter’s new paper entitled Social CRM: The New Rules of Relationship Management. While there is little to argue with regarding Altimeter’s report on the 18 use cases of Social CRM, there are some statements that I feel could have been worded differently — or simply left out. I also feel it could have buit a 5M chart t…