Social CRM: The Social Media Plugin To Make Businesses Customer-Centric
“Sure, we’re customer-centric”, I hear you saying. “Now, this new social stuff…how can we use it to promote our products?”
One of the big dangers, each time a new term is introduced to the world, is the “latching on” that takes place. People and companies latched onto the term CRM and sucked it dry until it really had no meaning left — and it had been co…