The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Stop Paving the Cow Path: The Truth About AI & Digital Transformation

Stop Paving the Cow Path: The Truth About AI & Digital Transformation

Move from a flawed "digital-first" mindset to an "outcome-first" strategy that actually delivers value

Mike Boysen's avatar
Mike Boysen
May 26, 2025
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Stop Paving the Cow Path: The Truth About AI & Digital Transformation
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This one is going to have my former consulting colleagues convulsing in apoplectic fits. 🤪

Table of Contents

  • The Flawed "Digital First" Mentality

  • Deconstructing Digital Transformation with Jobs-to-be-Done

    • What is the real Job that organizations are trying to get done with "digital transformation"?

    • Moving beyond features

  • The Role of AI - From Tool to Transformation Engine

    • Current State: AI as a bolt-on solution

    • Future State: AI as a means to achieve a higher level of abstraction

  • A Practical Framework for an Outcome-Driven DX Strategy

    • Step 1: Define the Core Job.

    • Step 2: Map the Desired Outcomes.

    • Step 3: Identify Constraints and Antiquated Solutions.

    • Step 4: Ask the Abstraction Question.

  • Your Next Move Is Not About Technology

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© 2025 Michael A. Boysen
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