Taking Digital Health to a Higher Order

Understanding patient jobs-to-be-done can uncover organic growth pathways in healthcare

The evolution of cloud computing has given rise to a desire for interconnectedness and convenience as we have never imagined before. Surveys across the main stakeholders in digital health (patients, physicians, payors) show an expectation that poorly defined terms, such as engagement and experience, will be adopted for their name’s sake. For instance, 70% of healthcare organizations said that patient experience will be one of their top priorities in the years leading up to 2020. While it seems that it has been, there is no common language used to describe what this means to each stakeholder, or how patients' needs will be determined and prioritized over and above the needs of the providers.

Recent history shows that adoption of the many ideas that have been tested in the market are failing to keep up with the expectations. While 80% of healthcare consumers believe they need to be more proactive in managing their health, 80% of "apps" in the market are abandoned within two weeks. And on…