The 4 Critical Steps to Unpacking a Job-to-be-Done

When you need an expert to help you “unpack” a concept, it wasn’t properly packed in the first place

When you need an expert to help you “unpack” a concept, it wasn’t properly packed in the first place

Hypothesis: If we create a job story, it requires the assistance of a highly paid consultant to explain to us what it means, and how it will create value…yet we’re still confused

I hear this term “unpacking” way more than I want to these days. It’s become …