The Best CRM Article Ever Written

When the issue of value comes up in the CRM world, I find myself thinking back to the old Wendy’s commercial where the little old lady opened her burger from a competitor and asked “Where’s the Beef?”As I’ve thought through this question over my years in this business I’ve come to a conclusion that is quite different from my peers. Each to their own, I say. But, I’d like to share my view of the CRM world with you.

[pullquote]When all you have is a hammer, every problem looks like a nail[/pullquote]Software vendors build products that purport to have features that will transform your life.The contradiction occurs as soon as they begin talking about all of the customization tools their application brings to the table. Let’s think about that a minute. If everyone is the same, a set of well designed features could certainly improve your condition. On the other hand, if they also show you the customization toolset, that implies that you might be different.Lest you think this is an unresolve…