“The” CRM And “The” Mentality Behind It

Don’t ask me why, but nearly every day I feel the need to re-emphasize CRM strategy over CRM Software. It’s the same sick feeling I get when I hear people talking about Social CRM. I get fairly frustrated at the little things, like…

• Calling CRM “the CRM” or “my CRM” or “our CRM” or “your CRM” — I can’t wait to hear people saying “the Social CRM” or “my S…