The Customer Process: The Five Things You Need To Know Now
Recently, Esteban Kolsky (who also posted this on his blog), Brian Vellmure and Krissy Espindola were summarized in a white paper from NICE based on their roundtable discussion on The Customer Journey: The Five Things You Need To Know Now. No, I’m not planning to dismantle it. But, what I’d like to do is put my twist (and expand) on this topic in order …