The Data-Driven Job Story for Jobs-to-be-Done

Jobs-to-be-Done emerged to help us deal with the fuzzy-front-end of Innovation — which provides designers with the targeting necessary to create the right products, with the right features.

Possibly the most important part of innovation — or consulting for that matter — is the ability to identify a target of opportunity. All too often, we begin with an idea — or worse, we ask a customer what their pain is. What seems to be customer-centric, is actually the chaotic beginning to a solution that will likely fail in the market, or an implement…