The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Data-Driven Job Story for Jobs-to-be-Done

The Data-Driven Job Story for Jobs-to-be-Done

Jobs-to-be-Done emerged to help us deal with the fuzzy-front-end of Innovation — which provides designers with the targeting necessary to create the right products, with the right features.

Sep 30, 2016
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Data-Driven Job Story for Jobs-to-be-Done
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Possibly the most important part of innovation — or consulting for that matter — is the ability to identify a target of opportunity. All too often, we begin with an idea — or worse, we ask a customer what their pain is. What seems to be customer-centric, is actually the chaotic beginning to a solution that will likely fail in the market, or an implement…

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