The Difference between Market Strategy and Marketing

Whether it’s a misconception, or a conflation, there are actual and distinct differences between Marketing, and Strategy

Whether it’s a misconception, or a conflation, many can’t see the distinct differences between Marketing, and Strategy

Perhaps it’s one of the reasons businesses struggle with product success, that fall well below the level of random chance (50/50). Market research is often performed under the umbrella of the Marketing function. I base this on nearly 25 …