The Difference between Market Strategy and Marketing

Whether it’s a misconception, or a conflation, there are actual and distinct differences between Marketing, and Strategy

Whether it’s a misconception, or a conflation, many can’t see the distinct differences between Marketing, and Strategy

Perhaps it’s one of the reasons businesses struggle with product success, that fall well below the level of random chance (50/50). Market research is often performed under the umbrella of the Marketing function. I base this on nearly 25 years in the CRM industry where I worked with many customer facing teams (including Marketing teams) and also a simple google search.

Source: google.com

We can see by this simple definition that it includes “market research.” I agree, to find pathways to potential customers, research needs to be done to locate them — if you don’t already know.

Marketing

To me, marketing is entirely about generating interest in a given value proposition. That’s about it it. What’s really scary is the formidable landscape of Martech out there. All solutions designed to meet the needs of marketers…who are struggling to generate demand. The obvious answer is mo…