The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Difference between Market Strategy and Marketing

The Difference between Market Strategy and Marketing

Whether it’s a misconception, or a conflation, there are actual and distinct differences between Marketing, and Strategy

Mike Boysen's avatar
Mike Boysen
Mar 10, 2018
∙ Paid
1

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Difference between Market Strategy and Marketing
Share

Whether it’s a misconception, or a conflation, many can’t see the distinct differences between Marketing, and Strategy

Perhaps it’s one of the reasons businesses struggle with product success, that fall well below the level of random chance (50/50). Market research is often performed under the umbrella of the Marketing function. I base this on nearly 25 years in the CRM industry where I worked with many customer facing teams (including Marketing teams) and also a simple google search.

Source: google.com

We can see by this simple definition that it includes “market research.” I agree, to find pathways to potential customers, research needs to be done to locate them — if you don’t already know.

Marketing

To me, marketing is entirely about generating interest in a given value proposition. That’s about it it. What’s really scary is the formidable landscape of Martech out there. All solutions designed to meet the needs of marketers…who are struggling to generate demand. The obvious answer is mo…

Keep reading with a 7-day free trial

Subscribe to The Practical Innovator's Guide to Customer-Centric Growth to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Michael A. Boysen
Publisher Privacy ∙ Publisher Terms
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share