The Future Business, The Future Customer, Future CRM

Social is so now…so get over it already!

Something that we all learn over our careers, whether we admit it or not, is that the more things change, the more things stay the same. Yea, as technology is accelerating us into new directions and experiences, there is a lot of discussion about what businesses should be doing to adapt. And adapt they must. After all, things do change.

Adapt A*dapt", verb (used with an object)[imp. & p. p. {Adapted}; p. pr. & vb. n. {Adapting}.][L. adaptare; ad  + aptare  to fit; cf. F. adapter. See  {Apt}, {Adept}.]To make  suitable; to fit, or suit; to adjust; to alter soas to fit  for a new  use; -- sometimes followed  by to or for.

Notice that I didn’t use the word transform.

Transform Trans*form", verb (used without an object)To be  changed  in form; to be  metamorphosed. [R.]

As strategy designers, I’m sure you have all planned for change. Everything changes. Your market changes as it matures or as innovation occurs. The economy changes, as we all know. Techn…