The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Fuzzy Front End of CRM

The Fuzzy Front End of CRM

Mike Boysen's avatar
Mike Boysen
May 21, 2013
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Fuzzy Front End of CRM
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Call me crazy, but I believe customers truly want me (us) to bring innovative ideas to the table. The obstacle we face is that these same customers have been conditioned to believe that I can just pull innovations out of my bag; as though our industry has standardized highly predictable innovative outcomes as a technology. Have you heard of the fuzzy fr…

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