The Ground -Up Product Penetration & Disruption Model

Do you work in an Enterprise that organizes itself though a command & control hierarchy, makes decisions behind closed doors, and basically prevents you from collaborating with your team — and worse, your customers? If this sounds like you, there is hope that one day your Enterprise will find itself with a Universe of pre-connected employees, partners, vendors and customers. Will they simply ignore the opportunity to leverage these connections, or will they continue doing the things that got them there as though the customer & business landscape never changes? No, I’m not talking about Facebook, so don’t get all excited!

There are a growing number of new platforms soon to come online that will potentially disrupt the traditional top-down approach to the Enterprise solution proposition. If you’re working somewhere like many places I’ve worked, then the only collaboration that takes place with regard to which software applications are selected is one way — use it! IT organizations have a…