The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The #JTBD of Hitting a Nail on the Head

The #JTBD of Hitting a Nail on the Head

I just read a post on HBR that hit the nail on the head when the author critiqued Whole Food’s treatment of the millennial age cohort as a…

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Mike Boysen
Jun 10, 2015
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The #JTBD of Hitting a Nail on the Head
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I just read a post on HBR that hit the nail on the head when the author critiqued Whole Food’s treatment of the millennial age cohort as a market segment — requiring a separate chain of stores.

Whole Foods' Misguided Play for Millennials
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