The Only Purchase Journey You Will EVER Need

The Traditional Purchase Journey Framework - On Steroids

The following is not an analysis. It's also not a set of pain points. It's also not a perfect representation of Jobs-to-be-Done. I've taken the AI prompts I developed for JTBD (which you can acquire) and applied them to what traditionally passes as a sophisticated journey map with 8 enlightening phases. You've probably seen this before.

What you haven't seen is how this simplistic model of a conflated set of journeys (there are actually 15 possible universal journeys - I've updated from 14 - depending up the product) can be improved by simply using JTBD principles in framing a problem-space for deep study.

Again, I didn't ask AI to find pain points for a particular journey; it can't really do that. Instead I have used it to establish potential success statements (and other things) which we will ask consumers to rate/prioritize. It can help he…