The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Proper Order of Things in a Customer-Centric World

The Proper Order of Things in a Customer-Centric World

Mike Boysen's avatar
Mike Boysen
Nov 16, 2014
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Proper Order of Things in a Customer-Centric World
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As always, I write this from the vantage point of a CRM consultant.

It has been said that no framework is perfect, but some are useful. Of course, selecting the right framework depends on which level you desire to compete. Following the hype cycles of newly packaged ideas, with an emphasis on creative presentation, however, can get anyone into trouble. C…

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