The Simplification of Jobs-to-be-Done

Jobs to be Done doesn't need to be so complicated

Note: I’m not trying to stir anything up. What I write about is from both thinking and doing. The scientific method involves challenging your hypotheses, and therefore I do. I am happy to engage in critical debate. I don’t hold my opinions sacred. If you have a question, just ask. If you have a suggestion, the same.

Outcome-Driven Innovation (ODI) has a …