The Social Conversation is STILL in its Infancy

Now that we’ve all settled down a bit — and even some of the early evangelists have yanked back on the social media solves everything throttle — it’s time to have a frank discussion about what a thoughtful professional would do in the face of tempting new channels of engagement with their customers. Sure, there are a lot of great reasons to embrace social media possibilities in your business; but we can learn from the past what happens when new ideas are pursued in a vacuum. In a nutshell, you can actually cause more harm to your organization than good if you proceed to implement new ideas and processes without taking the larger picture into consideration.

As this IBM Midmarket Coffee+ Conversation video suggests, there are benefits to viewing yourself as a social business.

They talk about a lot of benefits that appear by using social media products; and we are left wanting as to how they are being used and whether they should always be used. The highlighted benefits include:

1. Communicati…