The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Social Customer vs The Jobs People Do

The Social Customer vs The Jobs People Do

Mike Boysen's avatar
Mike Boysen
Jun 22, 2010
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Social Customer vs The Jobs People Do
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I think we’ve come to a critical juncture in the discussion about the Social Customer. It seems that we keep focusing on the customer directly, and not in the context of the jobs people do to make the customer experience and outcome the best it can be. Just engaging in social conversation using social media, does not make a customer centric business, or…

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