The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Software Formerly Known as CRM?

The Software Formerly Known as CRM?

Mike Boysen's avatar
Mike Boysen
Aug 28, 2014
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Software Formerly Known as CRM?
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There was a buzz in the air at this year’s CRM Evolution about the sudden realization that Customer Relation Management (CRM) is dead. One of the new replacement terms thrown about quite liberally was the term Customer Managed Relationships (CMR). Unfortunately, the first time I heard this term was from Paul Greenberg while describing how Disney viewed …

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