The Three Levels of Progress in Jobs Theory — Jobs-to-be-Done
How to align the 3 levels of JTBD progress into your growth strategy
If you can identify these three levels of progress, you can align them to the six organic growth paths, and five market strategies
Using the lens of the job that must be accomplished is perhaps the best way to bring stability and predictability into the innovation world. We view the job as…
…a lens through which you can observer markets, customers, needs,…