The Universal JTBD Performance Canvas

Use this or a derivation of it to enable your internal capability workshops

Here’s a simple tool that could help with internal workshops as you try to develop a Jobs-to-be-Done-based capability model. I described the approach using a marketing model I shared just last week.

Turning a Job Map into a Capability Maturity Model

I highlighted only a single step in that model. To develop the sub-capabilities for your own models, you could select one, more, or all of the steps and leverage a canvas like this to formulate your own sub-capabilities. Keep in mind, we don’t exclude things just because we don’t feel the pain. It’s important to understand the entire set of capabilities; especially if you have multiple functional groups performing the same job in different parts of your business. They will likely perform at different levels.

Universal Purchase Journey Canvas

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A simple canvas you can emulate for use in workshops, either in person or using digital whiteboard services

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