The Universal JTBD Performance Canvas

Use this or a derivation of it to enable your internal capability workshops

Here’s a simple tool that could help with internal workshops as you try to develop a Jobs-to-be-Done-based capability model. I described the approach using a marketing model I shared just last week.

Turning a Job Map into a Capability Maturity Model

I highlighted only a single step in that model. To develop the sub-capabilities for your own models, you could select one, more, or all of the steps and leve…