The Widgetization of CRM — Part II
Almost two years ago, I wrote about the Widgetization of CRM; a concept where user interfaces were designed to support the job being done — nothing more, nothing less. This was born of my frustration as a CRM user who didn’t sit inside of a big, cumbersome and expensive CRM application all day; my job doesn’t look like that (does yours?). I was out doin…