"Thing" Relationship Management
With consumers as the beneficiary, are we willing to let "things" takeover?
My current research led me down a path injected a concept into my brain, Thing Relationship Management (TRM). Unfortunately, Paul Lopez beat me to the punch when he wrote a brief abstract on it about 5 years ago. Oh well, I’m a little slow. However, there has been some discussion on “Anything” Relationship Management. In fact, Microsoft leveraged the …