This Free JTBD Toolkit Elevates Journey Mapping & Analysis
Did you know Jobs to be Done could be applied to customer journeys?
Quite a few people are beginning to realize that Jobs-to-be-Done has application beyond product innovation. There is an entire consumption chain of potential jobs that relate directly to your customers' experience with your brand. In fact, most businesses are focused intently on this.
So, I thought I would create a done-for-you catalog of Universal Consumption Jobs (aka Customer Journeys). I used my own toolset to do this quickly, and inexpensively. Here's what it includes...
A complete Job Map for each journey.
A complete set of 20 Success Metrics for each journey step (actually, in ODI format as well as my simpler format). This is the meat of the model!
A list of 20 Contexts that you can use to narrow your scope.
A list of 20 Situational Factors for the journey + 20 more for each and every Context.
A list of 20 Ideal Characteristics that customers might seek (you need to test them) when experiencing the journey (you won't find this in
A list of 20 Financial Metrics they consider related to the journey
A list of 20 Emotional Jobs that describe how customers want to feel, or avoid feeling as they take the journey
A list of 20 Social Jobs that describe how customers want to be perceived, or avoid being perceived as, as they take the journey.
Coming soon will be survey templates that will help you craft differentiated surveys that your marketing organization does not do.
P.S. Please share this with your CX friends! There is a Playbook coming. It’s almost done.
MikeB
If you'd like to learn more...
I do offer end-to-end consulting if you’re just not ready to do it all your own. I’m 20x faster and at least 10x cheaper than your alternatives. Big Brands: This means you can get many more problems solved with your existing budget (I work with a global team of experienced practitioners)
I also offer coaching, if you’d like to know someone’s got your back and you want to do the heavy lifting and get some knowledge transfer, I'm there!
I can help you get your qualitative research done in 2 days for mere budget scraps.
I’ve also got an academy where you can find a number of options for a do-it-yourself experience. This portfolio of AI prompts eliminates the pain of learning how to perform proper qualitative JTBD research.