Understanding Moments of Truth BETTER with Jobs Theory
Hypothesis: Businesses want to be customer-centric but can’t see the trees (data) through the forest (pictures)…and we’re not helping
Hypothesis: Businesses want to be customer-centric but can’t see the trees (data) through the forest (pictures)…and we’re not helping
Isn’t it time we re-evaluated our old mental models describing why customers purchase a product or service? They have done so little to describe why our products are valued more than others; let alone provide the necessary…