Was Uber Really the Result of Experience Design?

Have you ever been in New York City, watching the clock, just waiting for your opportunity to escape to the airport for your flight home?

I have - too many times to count.

A certain percentage of those times turned into disasters when it began to rain. I couldn’t find a taxi. They were all tied up with everyone else who suddenly didn’t want to walk a few blocks in the rain. I’ve missed flights. I’ve gotten soaked. I really despised going to NYC for work.