What can AI do to make Jobs-to-be-Done Research Better
We might be getting close to a complete disruption of the consulting industry
In the Jobs-to-be-Done (JTBD) world we like to say that customers want to get more jobs done on a single platform, or more of the job done on a single platform. They are really almost the same thing because job steps are also jobs themselves.
When applying JTBD methods to research, there are a number of competencies required that are difficult for a sing…
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