Take a few minutes and write down all of the tools and services you use to develop revenue. I’m curious to see if your list looks like mine. We often make the mistake of defining markets as the products people buy, and as such, we just as often don’t see our non-traditional competitors.
For example, do you consider Zoom to be a competitor to Delta Airlin…
Keep reading with a 7-day free trial
Subscribe to The Practical Innovator's Guide to Customer-Centric Growth to keep reading this post and get 7 days of free access to the full post archives.