What Could NextGen CRM Look Like?

A unique view through the lens of Jobs-to-be-Done

Take a few minutes and write down all of the tools and services you use to develop revenue. I’m curious to see if your list looks like mine. We often make the mistake of defining markets as the products people buy, and as such, we just as often don’t see our non-traditional competitors.

For example, do you consider Zoom to be a competitor to Delta Airlin…