What #JobsToBeDone is, and is not

We are clearly at a crossroads in Job Theory-land. Those that have been developing this (even before it was called Jobs Theory) for…

We are clearly at a crossroads in Job Theory-land. Those that have been developing this (even before it was called Jobs Theory) for decades, testing it, proving it’s successful application to product and service innovation have their view of things. Those that are fast-following and trying to re-purpose the term Jobs-to-be-Done to mean something else, h…