The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
What is Your Customer’s Problem?

What is Your Customer’s Problem?

Mike Boysen's avatar
Mike Boysen
Jun 28, 2013
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
What is Your Customer’s Problem?
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“Does your business have a DropBox problem?” This is the question I was asked in the subject line of a recent email. I almost deleted it; but stopped short since I was looking for something to write about. It’s clear that anyone can get into marketing these days. I can appreciate misleading headlines designed to spark outrage, or any kind of emotional r…

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