The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
What Should I Study Using JTBD?

What Should I Study Using JTBD?

Don't get stuck, one way to power through it without expensive consultants

Mike Boysen's avatar
Mike Boysen
Nov 11, 2023
∙ Paid
3

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
What Should I Study Using JTBD?
Share

Someone made a suggestion the other day about educating through examples, which is a fair point. My Masterclass is primarily designed to get powerful AI prompts into the hands of as many people as possible so we can get unstuck when it comes to framing Jobs to be Done markets. However, I’ve begun to add demonstrations and examples to apply the tools I’m sharing. This one is the first.

A question surfaced about a particular job framing challenge and I thought it would be beneficial if I shared how I would approach it using the accelerator tools I’ve been developing. A general target was provided which was a test engineer + testing automotive electronic devices. The following video will walk you through how I narrow this down and also the importance of a systematic approach that is not being taught in any other courses, books, blogs, or masterclasses.

Let me know what you think (I know I drone, please, I spent decades writing code and not speaking for weeks 🤪)

Here’s a link to the prompt…

Keep reading with a 7-day free trial

Subscribe to The Practical Innovator's Guide to Customer-Centric Growth to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Michael A. Boysen
Publisher Privacy ∙ Publisher Terms
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share