Why CRM Fails–And How To Fix It
I had the good fortune to read a great article on MITSloan Management Review this summer called Why CRM Fails — and How to Fix It. It’ll be an eye-opener, and maybe a threat, for those of you who are caught up in the day to day business of selling CRM software. The reason is simple — while software plays a role in CRM, the research shows what many of us…