Your Secret Is Out — And Now the “Get Customer-Centric Quick” Industry Is Here
As with most things in life, that little secret you knew (and didn’t tell your friends) gets “outed” because something changed. Suddenly, your competitive advantage is exposed to the world — and then Paul Greenberg has to go write a book about it. What changed? Well, the customer, of course! But while exposing this little gem something that many busines…