You’re Hiring Me To Help You Do a Job Better, Right?

I’m in a unique position as a CRM consultant because I have customers who have needs, and it’s my job to understand them, prioritize them, and target my efforts at creating solutions for the most valuable outcomes. But, my focus can’t stop there, because as a consultant in the CRM space, I need to impart this same understanding to my customers so they can better serve their customers. That’s the kind of outcome a customer should expect from a CRM consultant, right? So, do I leverage the same framework to serve both? The answer is yes.

Something I find interesting is how many companies invest time and money in endeavors that are not based on facts. They assume that one of hundreds of ideas will work, but also assume that it will take many attempts before an idea hits the mark; if it hits at all. There is an inherent risk in guessing, and coming from a background in banking, where at least on the surface risk is addressed through an underwriting process, I’ve found this lack of factual u…