The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Escape the Startup Graveyard: Uncover Real Opportunities with JTBD

Escape the Startup Graveyard: Uncover Real Opportunities with JTBD

Why most "good ideas" fail & how Jobs-to-be-Done reveals the unmet customer needs that fuel breakthrough ventures.

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Mike Boysen
May 08, 2025
∙ Paid
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Escape the Startup Graveyard: Uncover Real Opportunities with JTBD
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Stop chasing competitors and start solving the real problems customers face. Learn how JTBD reveals hidden markets and novel solutions.

Table of Contents

  • The Startup Graveyard is Full of "Good Ideas"

  • What is Jobs-to-be-Done (and Why It Matters for Opportunity ID)?

  • The JTBD Framework for Identifying Novel Opportunities

    • Defining the Core Functional Job

    • Mapping the Job & Identifying Desired Outcomes

    • Elevating the Level of Abstraction

  • Finding the "Novel": Where JTBD Points to Breakthroughs

    • Underserved Outcomes

    • Non-Consumption

    • Overserved Outcomes

    • Future Concepts through Abstraction

  • Case Study Snippet: Focusing on the Real Job

  • From Idea to Opportunity

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© 2025 Michael A. Boysen
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