The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Stop Drowning Customers: A JTBD Guide to Smart Contact

Stop Drowning Customers: A JTBD Guide to Smart Contact

How to Use Jobs-to-be-Done to Make Every Customer Interaction Count (and Stop Annoying Them)

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Mike Boysen
May 09, 2025
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Stop Drowning Customers: A JTBD Guide to Smart Contact
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Table of Contents

  • Why Current Contact Optimization Falls Short

  • Reframing the Problem: The Customer's Job-to-be-Done

    • Elevating the Level of Abstraction

  • Building a JTBD-Driven Contact Strategy

  • The Benefits: Beyond Reduced Annoyance

  • Make the Shift

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© 2025 Michael A. Boysen
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