The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Don't Make These Digital Twin Mistakes: Adopt a JTBD Approach for Strategic Success

Don't Make These Digital Twin Mistakes: Adopt a JTBD Approach for Strategic Success

Why Focusing on Features Kills ROI, and How Prioritizing User Outcomes with Jobs-to-be-Done Leads to Breakthroughs

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Mike Boysen
May 12, 2025
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Don't Make These Digital Twin Mistakes: Adopt a JTBD Approach for Strategic Success
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Table of Contents

  • The Digital Twin Promise and its Stagnation

  • Part 1: Understanding the "Job" of a Digital Twin – Beyond Simple Replication

  • Part 2: Uncovering Novel Use Cases Through Unmet Needs

    • Working Today (But Few Are Doing Well)

    • Novel Future Concepts (Getting the Job Done Differently, Better, Cheaper, Fewer Features)

  • Part 3: Rethinking Development – From…

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