Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey
Uncover why customers really buy (and why they don't) by focusing on their true "Job" within the purchase process.
Table of Contents
Introduction: Beyond the Funnel – Why Your Current Purchase Journey Insights Are Falling Short
Deconstructing the "Purchase Journey": What Job Are Customers Really Trying to Get Done?
A New Strategy: Evaluating the Purchase Journey with Jobs-to-be-Done
Elevating the Abstraction: Innovating the Purchase Journey Itself
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