Stop Optimizing the Checkout: The JTBD Way to Win Customers Before They Even Buy

Uncover the Hidden Struggles of High-Stakes Business Decisions.

Table of Contents

• Introduction

• Part 1: The Anatomy of a Flawed Journey

  • From Funnel to Frustration

• Part 2: A New Framework: Deconstructing the "Job of Selection"

  • The Functional, Emotional, and Social Components of a Confident Choice

• Part 3: Innovating the Selection Journey: From Today to Tomorrow

  • Building a Decision-Enablement Engine

• Part 4: Go From Theory to Practice in Minutes

  • Stop Admiring the Problem and Start Solving It