The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Escape the Startup Graveyard: Uncover Real Opportunities with JTBD

Escape the Startup Graveyard: Uncover Real Opportunities with JTBD

Why most "good ideas" fail & how Jobs-to-be-Done reveals the unmet customer needs that fuel breakthrough ventures.

Mike Boysen's avatar
Mike Boysen
May 08, 2025
∙ Paid
4

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Escape the Startup Graveyard: Uncover Real Opportunities with JTBD
3
Share

Stop chasing competitors and start solving the real problems customers face. Learn how JTBD reveals hidden markets and novel solutions.

Table of Contents

  • The Startup Graveyard is Full of "Good Ideas"

  • What is Jobs-to-be-Done (and Why It Matters for Opportunity ID)?

  • The JTBD Framework for Identifying Novel Opportunities

    • Defining the Core Functional Job

    • Mapping…

Keep reading with a 7-day free trial

Subscribe to The Practical Innovator's Guide to Customer-Centric Growth to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Michael A. Boysen
Publisher Privacy ∙ Publisher Terms
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share